OrderJar
Concept · One Insta-bio link that turns DM chaos into a clean order book — with capacity that closes when you're full and a Natasha's-Law allergen declaration auto-attached to every order.
01 · OrderJar
The problem
Home bakers sell on Instagram and take orders in DMs. It's chaos: half-paid deposits, missed allergen disclosures, double-booked Saturdays, a lost reply buried in 47 unread chats. Worse, any pre-packed-for-direct-sale baking is legally required to carry a full ingredient and allergen label (Natasha's Law) — and most home bakers don't even know that, which is real liability waiting to happen.
What we built
OrderJar is one shareable link the baker drops in their Insta bio. Customers walk through a calm flow — occasion, date, tier, flavour, decoration, photo inspiration — and the baker's capacity logic closes Saturdays the moment they're full. Quote → 50% deposit (Stripe) → balance reminder 3 days before → done. Every order auto-carries an ingredient and allergen declaration, signed by the customer at checkout. The baker sees one clean order book, by week, with bake-day prep prioritised automatically.
What it does
Features, no fluff.
One public order link — drop it in your Instagram bio, no website needed
Capacity logic — set max orders per day, Saturdays auto-close when full ('1 slot left' → 'Booked out')
Tier-based auto-quote (Small / Medium / Large × flavour × decoration) — no more 'how much for…' DMs
Natasha's Law allergen declaration auto-generated from your recipe library, signed at checkout
50% deposit on accept (Stripe), balance reminder 3 days before delivery
Bake-day timeline — what to bake when, sorted by collection date and prep time
Inspiration gallery — past orders the customer can browse and say 'something like this'
Customer file — repeat customers don't re-fill the form, and you remember their dietary needs
Interactive concept
Play with the concept.
This is a fully interactive concept — click around, change things, see it react. If the shape fits your business, we can build the real version connected to your data in a few weeks.